How much Twenty20 is popular and Money maker for BCCI can be guessed by this article printed in todays Times Of India (Delhi). The Day is not far when BCCI's wealth can be compared to Some wealthy Footbal clubs in the world. And why not if the craze for cricket is among 1,00,00,00,000 Indian alone much more than whole Footbal Fans in the world, if i'm not wrong...please dont mind if i've over-estimated. But Really Saying this is called Money Making...
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Team India Rocks... Jai Ho
Article as In Today's TIMES OF INDIA (Delhi):
by: Indranil Basu | TNN [TOI]
The Board of Control for Cricket in India has put Twenty20 on a par with ODIs and Tests while setting the reserve price for the bidding of Team Indias jersey logo sponsorship. Sources said the board is asking for a minimum bid of Rs 3 crore for each Test, ODI or T20 game, showing the growing commercial value of T20 matches. http://hallosushant.blogspot.com/
Four years ago, the base price was Rs 90 lakh for an ODI match and Rs 1 crore for a Test. T20 didnt even have a market. But in the last two and-a-half years, the valuation of logo sponsorship in a T20 game has caught up with those of Tests and ODIs.
The hike in reserve price could put bidders in a tizzy. It has already put present sponsor Sahara in two minds.
Asking Rate
BCCI seeking Rs 3 crore for each Test, ODI and T20 match Four years ago, the base price was Rs 90 lakh for an ODI and Rs 1 crore for a Test At Rs 800cr, deal could be worth more than Manchester Uniteds Rs 650cr deal for 4 yrs. http://hallosushant.blogspot.com/